Sport Marketing, Communication and Promotion

The effective sharing and distribution of information is a focal point in the promotion of sports. Media is instrumental in engaging the broad public interest in sports and provides wider coverage and promotion of sporting events.

 Promoting sports as a part of a healthy lifestyle and encouraging the participation of all

  • Activating public support for and participation in sports; creating information portals and conducting communications outreach, community forums and sport introductions
  • Sporting event bid and promotion services, including marketing and promotion of a city’s candidacy for regional and international events
  • Developing relevant messages for consumers and stakeholders.
  • Justifying marketing investment with tangible metrics