Sport and Health Program Development

Our experience in the strategic, organizational and functional aspects of sports and Health Promotion campaigns support development of Active Living policies. We develop programs that produce mass participation and contribute to sport participation development.

We partner with provincial and national authorities, in cooperation with education, health and sport ministries to design feasible and applicable strategies. For the private sector, we develop marketing plans for fitness centers from pre-launch to maturity.

  • Identifying desired behaviors to promote and the sport disciplines that best support the objective.
  • Communicating specific messages according to the stakeholder’s involvement.
  • Planning, monitoring and measurement of results against objectives.
  • Developing programs that are attractive to a variety of customer profiles